So You Want to Be in Media?
I am Paula G Voice, I am media! I invite you to embrace the journey but maybe you don’t know where to start. Let’s take a look at some things that need to be considered:
Television! Television? So, you want to be on television? Embrace the journey! Now what does it take? A lot! Prayer! Preparation! Let’s take a look at what it takes:
· Do you have a concept? What is your platform? What is it that you have to say and how will you relay it to our audience?
· Who is your audience? Who is it you are speaking to? What is it that they need and need to hear?
· What is your program format? How will you open your show? Commercials? Music? Script?
· What day and time will your show air? Commit to that day and time because your audience will expect to tune in each week to your show
· Name? What will your show be called? Does the name reflect your brand or your platform?
· Where will your show be aired? What platform? Terrestrial or Internet?
Questions that need to be pondered over and answered before embarking on this journey!
Practice makes perfect! If you want to become well-versed in something, you must practice. If you want to become well-versed in something, you must learn everything you need to learn about that “something.” Learn, practice, act. So,
what are some things to consider when thinking about having your own radio show?
Here are 10 things you need to consider when developing a radio show:
1. Concept: What ideas do you have? What do you feel would be a great idea that you could talk about? What experiences have you had that you could shape and develop for radio programming?
2. Platform: Which radio platform will you use? There are many platforms upon which you can broadcast a radio show. Survival Radio Network utilized Blog Talk Radio as their platform. Google make a list and search each platform and see which one works best for you.
3. Boundaries: What will you discuss on your show? What are some topics that you absolutely will not discuss? You must decide where you draw the line.
4. Time/Day: Here’s where the commitment comes in. Rain, shine, snow, sleet, hail, a cold, a headache, or a plain “I don’t feel like it,” can all hinder you from broadcasting. Each show is a commitment to your audience. Your audience expects to hear you each week on the day and time that you have established as ‘showtime.” Make sure you can make the commitment for the long run.
5. Longevity: Does your concept have longevity or is it just the “hot topic” of the moment and interest will wane? Give some thought to how long you want to be engaged as a radio show host. Is this just a hobby or are you in it for the long haul?
6. Guests/or not: Can you carry a topic for 30 to 60 minutes or do you need to book guests each week?
7. Music: Will you have commercial breaks in which you will play music? If so, you will need to consider ASCAP policies, copyright laws, and other legalities. Artists music has been playing on a variety of platforms for years without artist compensation. That is changing and you will need to be well-versed on the process before playing music on your show.
8. Opening/Closing: Do you have a custom opening and closing? What you open your show with and close your show with, makes a difference. Both have lasting impressions.
9. Logo: You can probably think of a couple of radio shows that when you see the logo, you automatically know who’s show it is. Consider a logo that reflects your show concept and reflects you.
10. Co-Host: Some work, some don’t. Consider which would work best given your topic and your own personal preference.
This is not an exhaustive list, but it is definitely a start! Radio is a great platform for your voice to be heard. If you have a voice, if you have something to say, consider having your own television or radio show, and embrace the journey.